The Publishing Business: From p-books to e-books by Kelvin Smith is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Using popular and current examples, Kelvin Smith demonstrates that to succeed in the future, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. It is an invaluable guide to understanding what book publishing is and what it might become. Ideal for students wanting to discover which part of the publishing process is for them, and all those who wish to fully grasp the debates and industry developments revolutionising publishing today. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, this book launches AVA s Creative Careers series, the first stop for creative graduates looking to bridge the gap between academia and their first job in the creative industries. Includes case studies on: Bertelsmann and Random House; Amazon and EBSCO; Frankfurt Book Fair; A guide for dummies; Horrible Histories; Print and digital at the university presses; Persephone Books.