The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.Author Biography: Al Ries is perhaps the...
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
- Format:
- Pages:143 pages
- Publication:
- Publisher:
- Edition:First Paperback Edition
- Language:en-US
- ISBN10:0887306667
- ISBN13:9780887306662
- kindle Asin:B000FC10HA