Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for...
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- Format:
- Pages:211 pages
- Publication:
- Publisher:
- Edition:Revised
- Language:en-US
- ISBN10:0060517123
- ISBN13:9780060517120
- kindle Asin:B000FC119W