The Pragmatic Marketer: Volume 7 Issue 2

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The Pragmatic Marketer: Volume 7 Issue 2

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The journal for technology product management and marketing professionals. In this issue: End Boring Marketing Now: Why a focus on sales leads and...

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The journal for technology product management and marketing professionals. In this issue: End Boring Marketing Now: Why a focus on sales leads and marketing ROI causes online marketing failure by David Meerman Scott; How to Turn Sales Engieneers into Your Biggest Fans by Darrin Mourer; Goals, Readiness and Constraints: The Three Dimensions of Product Launch by David Daniels; I Know Nothing About Product Naming (but that Doesn't Stop Me from Doing It!) by April Dunford




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  • Pages: pages
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  • Edition:Issue 2
  • Language:eng
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  • kindle Asin:B0024FB1B6



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Darrin Mourer

Darrin Mourer

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