How Brands Grow: What Marketers Don't Know
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising...
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
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- Pages: pages
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- Edition:Illustrated, 1
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- ISBN10:0195573560
- ISBN13:9780195573565
- kindle Asin:B07Q1K1BH3
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