I’m Mark Seidenberg, a professor in the department of psychology at the University of Wisconsin-Madison. I was originally a psycholinguist but you could call me a cognitive scientist or cognitive neuroscientist and I’d be good with it. I grew up in Chicago, and went to a few colleges but only Columbia gave me any degrees, including a Ph.D. I was a professor at McGill University and then at the University of Southern California before returning to the Midwest in 2001. I’ve conducted a lot of research on language and reading.