Michael Grigsby

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Michael  Grigsby

2 Published BooksMichael Grigsby

I've worked in the corporate world of marketing analytics for over 20 years. My PhD is in marketing science (and no, that is NOT an oxymoron).

I've published two non-fiction books, Marketing Analytics and Advanced Customer Analytics. Marketing Analytics has also been translated into Chinese and Polish (yes, Polish.) I used those texts in teaching my graduate school classes.

My first novel, SEGMENT OF ONE, is an analytic thriller that uses marketing analytics as a plot device which seemed unique, exciting, and very fun.

My second novel, MISSING VALUES, is another analytic thriller, this time about human trafficking and how to stop it with marketing science.