Ross Jeffries (born Paul Jeffrey Ross on 20 September 1958) is a former comedy writer and the creator of "Speed Seduction," a set of personal development writings and seminars that draw on Neuro-linguistic Programming and hypnotic techniques. Jeffries claims these methods help men understand women, particularly their motivations and psychology, in order to successfully pick up women. Ross's current version of Speed Seduction focuses on techniques of moving "energy" through the body and the practice of magick. His techniques and online persona have been the subject of some controversy.